“I just made an easy $9,500 in
three days from one simple technique I learned while reading The Versatile Freelancer. I had
never critiqued speeches, but Chapter 2, all about doing critiques for money,
gave me the idea and taught me everything I needed to know....”
Michael Cloud, Speechwriter
Dear
colleague,
One of America’s great and famous copywriters,
Don Hauptman, has written a book on how freelance copywriters and other
creative professionals can make money by critiquing, consulting, training and
presenting to business people; to audiences large and small.
I was
interested in Don’s book because it sounds a lot like what I do for a living.
Although I publish websites, books and newsletters on copywriting and
subscriptions marketing, a major part of my work is running copywriting and
subscriptions marketing workshops for publishers and membership marketers.
Reading
the book, The Versatile Freelancer,
two major and unusual benefits for copywriters, marketers and other
professionals leapt off the pages:
- Don gives clear direction in an
area I believe most freelance copywriters and marketing consultants often
get wrong – how much to charge for their services. I have published an
extract on this topic below.
- As far as I am aware, Don
Hauptman’s book is the only one of its kind around, because it’s written
for the copywriter or creative professional who wants to expand his or her business into other
areas. If you have come across another, let me know!
Below is
Don Hauptman’s letter to me with that extract on how to charge clients. It
explains far more succinctly than I could what The Versatile Freelancer offers.
Best
wishes
Peter Hobday
Marketing
Best Practice
Dear
Peter,
Hope all
is well. We were in touch last year about my e-book, The Versatile Freelancer.
I wanted
to update you on the book, the full title of which is The Versatile Freelancer: How Writers and Other Creative Professionals
Can Generate More Income by Seizing New Opportunities in Critiquing,
Consulting, Training, and Presenting.
First,
because it’s been a year since the book was published, here’s a brief recap of
developments:
1. When I
wrote the book, as the title and subtitle indicate, I initially targeted
copywriters and other creative pros such as myself. But I was surprised to discover
that the content has proven to be valuable to a wider audience. We’ve been
deploying a powerful benefit concept and headline: “Share What You Knowundefinedand Get Paid for It!”
Readers
and marketers alike have universally acclaimed The Versatile Freelancer and have sent us enthusiastic
testimonials. My favorite is from an old friend, a speechwriter named Michael
Cloud. It begins:
“I just made an easy
$9,500 in three days from one simple technique I learned while reading The
Versatile Freelancer. I had never critiqued speeches, but Chapter 2, all about
doing critiques for money, gave me the idea and taught me everything I needed
to know....”
The book
has been selling well via Early to Rise (for which I write a popular weekly
column) and other online marketers. When AWAI made a special offer to its house
list, 108 copies sold almost instantly.
Last but
not least, The Versatile Freelancer
is perfectly positioned to sell in the current economic climate. Many people I
interviewed for the book and for promotional material told me that they’re
surviving and prospering because they’re professionally diversifiedundefinedin other
words, applying precisely the strategies the book recommends.
In these
difficult recessionary times, that’s a compelling sales point.
As Don
Hauptman puts it:
“Think about all the valuable knowledge and experience you possess.
Take it from me. Few people have that level of expertise or specialized
skills. There’s a market and a demand for it.
All of this spells opportunityundefinedfor you. You can share what you know …
and get paid for it!
How much? How about $2,000, $4,000, $7,500, $10,000? And not just once
but repeatedly and consistently. I did it, and I’ll show you how to do it, too!
The opportunities are everywhere, and the potential benefits are huge.
What’s more, the rewards go way beyond money, and include numerous other
advantages I’ll tell you about below.”
Extracted from The Versatile Freelancer:
Publications and websites list rates for all sorts of professions and
services, but as a
copywriter, I always found such estimates laughably lower than what I
was able to command.
For in-house training, you should always be paid. Unlike industry
gatherings, company seminars offer you no public relations value. They are jobs
that warrant compensation. To recap my own fees from the first chapter:
- Promotional
critique: $2,000 to $4,000
- Consultation:
$4,000 to $7,500
- In-house
seminar: $5,000 to $10,000
I asked the people I interviewed for this book to quote the fees they
charge. I learned that critiques can run from $500 to $8,000; a day of
consulting, $550 to $2,500; an in-house training seminar, $2,500 to $10,000.
Those who charge for speaking engagements receive anywhere from $2,000
to $10,000 for a presentation, plus travel expenses. Several conceded that
their fees are flexible if the event sponsor buys a negotiated quantity of
their books or offers the opportunity for “back of the room” sales for their
products.
Coaches usually charge several hundred dollars an hour. One friend of
mine is so good at what he does that he commands $1,000 an hour to tutor
entrepreneurs in copywriting and marketing.
You may not yet be able to command the prices cited above. You may need
to start out in the three figures and work your way up to four or five. But don’t
shortchange yourself. You may be pleasantly surprised to discover what
companies are willing to pay, especially if your ideas and advice make or save them
many times that figure.
Click on
the link below for full editorial details and the terms of the money-back
guarantee covering the purchase of The
Versatile Freelancer and free bonus report:
http://www.awaionline.com/rk/versatilefreelancer/
Guarantee
If you don’t get at
least one lucrative assignment in one of these new areas within one year, you receive
a prompt and full refund of all your money back! You may even claim your refund
for any reason, or no reason, at any time. Whatever the case, you keep both the
e-book and the free bonus report, “The World’s Easiest
Way to Sell Yourself and Your Services.”
http://www.awaionline.com/rk/versatilefreelancer/
