Subscriptions Strategy publishes workbooks and newsletters and runs workshops and seminars. These are tailor-made for your market and held at your office or an alternative venue.

It’s not easy to discover what is currently working in subscriptions marketing, and Subscriptions Strategy offers a cost-effective way to ensure your marketing team is kept right up-to-date with 'best practice' procedures.

Subscriptions Strategy runs half-day, full day and two day subscriptions marketing and subscriptions copywriting workshops. You'll find the website full of constructive advice on how to approach current publishing issues, such as how to:

• Convert a free magazine to paid-for subscription
• Launch a new magazine, newsletter or website
  
• Install a low-cost but effective email capture system on your website
• Write effective subscriptions copy
• Create a subscriptions marketing advertisement
• Use an autoresponder to convert enquiries into paid customers
• Set up a subscriptions renewal marketing programme
• Increase subscriptions in a recession