Specialized information publishing

There are two types of information markets. The first is the consumer market. A consumer newsletter is usually priced around £60 or less.

The subject of a consumer information product is general in nature, such as investments, health and travel, or is aimed at a consumer special-interest group  and is paid for by an individual. An example of a consumer newsletter that you might recognize is The Kiplinger Washington Letter, which was first published in 1923, and Which? published in the UK by the Consumers Association.

The second specialized information publishing market is the business-to-business (B2B) market. Products in this market generally contain very specific, niche information for a small audience, and are usually paid for by a business. Examples of business-to-business subject matter would be telecommunications, business management, energy, defense and healthcare, to name a few.