Renewals marketing for subscribers

I was recently contacted by the subscription manager of a large, quoted company. The manager had taken a professional, profit-based look at its methods and wanted advice on how to bring lapsed subscribers back.

Looking through the renewal series it was clear that things were being left far too late - there were just four letters in the series sent out towards the end of the subscribers' term.

Nothing was being done either to extend subscribers when they first came on board, or to upgrade them to a higher payment.

This is now being rectified. But if you have a large file of lapsed subscribers, here are some creative ideas to bring them back:

Go to renewals marketing area in members-only section >>>