Cattle-prod
incentives: jolt 1,000’s of readers into buying; Changing
a crowd into customers: how to run a website, hot-dog stand or Microsoft; Case
studies: Auto Express; Mojo, Snowmobile News; Electronic House
Dear
colleague,
If you
focus on your product, it won’t sell.
Your
publication or website may be well designed and carry informative, appealing
content. It may even be the best in its field. But that’s not going to bring in
customers and make your fortune. Here is a question to help explain the
dilemma:
If you
decided to sell hot-dogs, what would you do to ensure success?
Buy a
big, modern stand with fast cookers? Display
advertising posters in every nearby street?
Employ
well trained, fast, efficient staff? Serve
only good quality food and drink?
It looks
like a good list, but none of those things would ensure success. In this issue
we turn the spotlight on your market audience and ask:
“How do
you to change a crowd into customers?”
You’ll find
the answers here. All the principles laid out in Subscriptions Strategy for
online marketers are founded in traditional direct marketing.
Whatever
area you are involved in, you’ll find our case studies help increase revenue.
Peter
Hobday
Editor
Members-only section Subscriptions Strategy issue 58 >>>