A recent post on our subscription marketing site Subscriptions Strategy looks at what is happening to the traditional publishing model, and how subscriptions and membership marketing is now the focus of so many companies using the Internet.

The post lists 16 great ways to monetize your online members, subscribers and prospects and lists five good reasons why membership and subscription marketing are now seen as the Holy Grail:

1. The traditional publishing model is broken

2. Direct marketing through the Internet is a low-cost activity

3. Almost every business now has, or needs, a website

4. The Internet is a highly effective way of building a prospect, membership or subscriber list

5. Membership marketing is a proven way to profitability

The advantages of membership marketing

Many industries are using the advantages of membership marketing.

While publishers were early adopters of the membership or subscription business model, many new industries, including investment, property, software, online gaming, and online music/video are discovering the important advantages that the membership model, both free and paid for, offers. We can learn from their examples.

To read the full article, click here: membership marketing