Your free trial to the Marketing Best Practice website
The benefits that come with your free trial include:
- Full access to our members section with special issues of our marketing reports newsletter worth GBP £465.50
- Case studies of Internet marketing, email and online publishing, website marketing, magazine, newsletter, subscription and membership marketing
- Full-size illustrations showing how to apply each technique to make money through every kind of promotion
- All aspects of website and traditional marketing are included
- Guru-level copywriting techniques: turn your messages into money
- Every piece of advice has been tested through the internet or traditional direct marketing regardless of cost
As well as completely revised and up-dated material from our regular marketing newsletter (usual cost £197 a year), we have added a great deal of new information and the latest innovations. This information is now contained in our members section - it's exclusive and not available from any other source. Every relevant question of principle has been asked, considered and answered with a managing director's view of profitability in mind.
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Marketing Best Practice private members section
Every piece of advice has been tested, regardless of cost. You'll read case studies and reports on:
Internet, online, email and web marketing: Paid content; Website business models; Paywalls; Home page copy; Landing page tests; Sign-up form - best practice; Maximising the capture of your website visitors; Creating an autoresponder programme to convert website registrants; Email marketing; Copywriting: creating responsive sales messages for your home page; Subscriber upgrade, renewals and billing series; Handling design issues
Direct mail: Creating your first direct mail pack; The 14 vital ingredients; The letter - copy and format rules; The envelope - when to print; Publishers lift letter - response figures; Premium gifts - which ones are hot; Creating and testing your 'control pack'; The order form - how it should work
Subscriptions and off-the-page advertisements: The headline; Copywriting for ads; Using visual techniques; Design - the crucial factor; The coupon - avoiding mistakes; Ensuring your advertisement stands out; Using 'hooks' to gain attention; Off-the-page premium gifts; Format
Marketing leaflets and card inserts: Creating copy in miniature; Design - where most cards fail; Response rates - what to expect; Media - the rarely used opportunities
Sales letters: The most powerful headline ever created; The famously effective 'long letter' Involvement devices that work; Body copy - talking success; The PS and headline - when not to use them; Sub heads, margin notes and coloured inks; Personalisation - when to use it; Where to put the company logo; Paper - what stock to use; Format and typography
Sales brochure: The brochure- creative approaches; Innovative designs; The brochure message - what it’s for; Involvement devices to boost response
Publishers marketing tips and technique: Creating a billing series - copy and templates; Tested response boosters from 10% to 50%; Timing - avoiding common errors; The five kinds of testimonial; The hierarchy of benefit - a new invention you can use; Soft Vs hard offers; The free-trial offer; Using discounts; Three free issues; The billing sequence; Premiums - creating them; The free prize draw; Payment methods; Money-back guarantees; Speed premiums and time limits; The two-stage offer
Rule of thumb marketing budgets for publishers: Financial rules of thumb; Creating budgets from scratch; Setting and hitting financial targets; Calculating the value of a subscriber; Return On Investment targets; Lifting profitability; Increasing rates painlessly
Marketing for publishers: Identifying a market; Planning the launch; Increasing market share; Overcoming competitors; The five year plan; Price testing to greater profitability; Easy ways to overcome the price barrier; Variables - profitability vs volume
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Renewals and upgrades: Creating an effective upgrade series, with copy and design templates; Cross selling and up selling for publishers; Techniques for increasing renewal rates; Renewal at inception; Renewal at birth; Separating the men from the boys; When to start your series; The best renewal series ever; Using incentives - and when not to; Testing renewal letters; Successful renewal carriers; The do-nothing renewal
Subscription copywriting: How to start - 14 steps to great copy; The concept - understanding and influencing your audience; The proposition - your prime benefit; Tips from the great copywriters; Determining your Unique Selling Point
Media: Selecting best lists before you mail; Choosing between loose inserts or advertisements; On-pack promotions - arranging and creating copy; Using an agency: Own media; Saving money on media
Design: Effective design formats; Attention grabbing devices: Using illustrations; Why slick doesn’t sell; Using colour; Fonts and typefaces; Impact - the secret weapon; Response-boosting tips
Click here to test-drive the Marketing Best Practice website today
with our 7-day free trial >>>
