Your free report: The Expert Subscription Marketer
- Budgeting for growth
- Revenue from 10,000 subscribers over four years
- Establishing an upgrade programme
- How upgrading became a hot tactic
- How to fix a price
- How to charge different rates for the same product
- Why upgrades are big business
- How specialist companies can build market share fast
- How to price test to lift revenue
- Unleashing subscriber growth
Internet, email marketing, membership marketing, website marketing subscriptions marketing
Many small and medium companies just play at subscriptions marketing. They fix a budget and set a target for the number of orders they expect. That budget is what their marketing department has to spend, and those are the number of orders they must bring in. If the targets are reached at or before the end of the year and the department is happy to be ‘on budget’.
Many readers will ask:
“What’s wrong with that? That’s what we do!”
Well, let’s start at the beginning. How much is a single customer worth to you? Until you know the answer to that question, you are not really in the subscriptions marketing business. When you know the value of a customer and his full revenue potential, you know how much you can spend to get each one in.
In this report we explain how to plan for growth, using examples from a profitable subscription and membership publisher to illustrate each point.
Marketing a membership or subscription upgrade programme
Most good membership and subscription marketers have an ‘upgrade programme’ for customers and you'll learn about:
- Conversion of one-off customers to automated payment subscribers (there are different kinds of automatic payments)
- Cash payers upgraded to two and three year subscription terms
- Early-bird offers to bring cash-flow forward and reduce renewal notices
- ‘High ticket’ newsletters
- Special reports, books and directories
- Subscriber events, conferences and workshops etc
- Special ‘subscriber club’ offers
- Access to members-only website
- ‘Confidential’ email updates
Click here to download your free subscription marketing report
