Email
marketing software and newsletter marketing
Free white paper: 'Autoresponders
made easy'
Many
visitors to websites opt-in to receive a free newsletter and regular tips.
The
newsletter is delivered by email, as a subscription. Most professional sites use
a ‘sequential autoresponder’ to collect the leads and deliver the subscription - all done automatically by your email marketing software.
That is, you can leave the website to carry on promoting to your registrants without any further work or intervention from you.
How many visitors can your autoresponder convert?
Depending on various factors, you can convert a good percentage of the names you collect into paying customers. Those factors depend on
- The product you are offering
- The offer you are making (eg. free trial, money off, extra incentives such as free gifts etc)
- The effectiveness of the copy you use. Professional copy will achieve a far greater response than in-house copy
The
free subscription you offer is automatically delivered by your email marketing software provider. Your registrant receives a series of newsletters or ‘tips’ written to
build a relationship and promote your products. An email marketing autoresponder is one of the
most effective subscription marketing tools a publisher can own because it
removes the usual worry and stress over deadlines and copy.
Producing copy for your email software autoresponder
You
can create your copy whenever you feel ready. And there is no prescribed length
– you decide how much to write. You also decide what to write about. You can
file 10 articles in one day, go on holiday and write nothing until you get
back. Or, like me, you do it the other way around: you go on holiday, write all
your articles, come back and put them on the autoresponder.
Email marketing software: your free white paper download
Simply click on the link below to download your free white paper on email marketing software.The white paper explains how to use an autoresponder, the statistics provided, open rates and other relevant details.
Email marketing autoresponders Oct 10.pdf
