Creating copy and strategy
Ours is a small team. We build profitable memberships and subscribers for our clients, who include publishers, Internet marketers, property investment consultants, debt advisors, software producers and charities.
We also publish Subscriptions Strategy, the top marketing advice newsletter and website in its field. If you Google 'subscriptions marketing' you'll usually find us at the top of the first page.
We create copy and strategy for email and website marketing programmes, advise on launches, Search Engine Optimisation, run copywriting and marketing workshops, create direct mail packs, sales letters, email promotions, advertisements, brochures, loose inserts, upgrade and renewal series and convert magazines from free to paid for.
Marketing budgets are notoriously tight and we work within strict financial limits. We have never 'gone over budget' on any project. We take the same attitude with our own publications and websites and you can share this rare expertise.
As consultants, we can boost your revenue by solving problems and bringing your website and other promotions up to best practice standards. The cost is small, but the increase in income is significant.
As publishers, we know how to attract our own long-term customers in both consumer and business markets - and within tight Return On Investment targets. We can put this hard-won methodology into practice selling subscriptions, memberships, books, reports, events and other products for you.
You can contact me at hobday@marketingbestpractice.co.uk
Peter Hobday
Managing Director
Marketing Best Practice
Peter Hobday
Peter Hobday has specialised in subscriptions publishing and marketing for more than 20 years, for consumer and business publishers as well as for his own four publishing companies.
His launches include:
Fitness, Right Start and Under five: consumer magazines for parents
SubscriptionsStrategy.co.uk: subscription and membership marketing for publishers
MarketingBestPractice.co.uk: case studies and models for Internet, magazine and newsletter publishers
Peter is the editor of the ‘how to’ newsletter Subscriptions Strategy, read by all leading UK publishers. He holds eight industry awards for publishing and subscriptions promotions.
“Peter Hobday is one of the countries leading copywriters in the subscriptions promotions field”
Marketing Week
“All professionals recognise that perhaps the most difficult challenge for a copywriter is selling subscriptions. And if you have to sell subscriptions you will already know how hard it is to find people who can do the job. Peter Hobday is one such rare creature .. he has a really professional grasp of this difficult art.”
Drayton Bird, Drayton Bird Direct
"Peter is without doubt the leading expert in subscriptions marketing in the UK today. His knowledge will save you thousands of pounds and hours of work"
Patrick Adams, UK Masters Information Publishing
